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The brand was established in 1865 by Jose Gener who was actually a tobacco leaf grower in the Vualeta Abajo region , later on he opened one of the greatest Cuban cigars factories on the Island of Cuba after using his factory's profits to get one of the best tobacco farms in Vuelta Abajo. Roughly translating to” Valley of Monterrey” which is a particularly fertile area of land in the “Vuelta Abajo” area of South west Cuba.
